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Since most small businesses have suffered during the past several years due to declining sales generally caused by a chaotic economy, it should be helpful to explore the most practical and realistic marketing strategies available to them. Improving business development efforts is desirable during any financial and economic environment, but there are extra benefits to doing so when sales have declined for whatever reason. Because a typical small business owner does not have the luxury of choosing from many strategies available to larger companies, the marketing improvement process for small businesses is necessarily restricted to a relatively short list of business development alternatives. While the choices will vary from case to case, here are three marketing and business development strategies which will often be considered by small businesses:
* Increasing sales staff
* Business proposals
For most smaller companies, declining revenues have led to some financial challenges and the need to reduce operating expenses already. Therefore it is likely that a common limitation and goal in any marketing decision will be to keep the costs reasonable. When dealing with limited funds, small business owners should evaluate which marketing strategy is the most cost effective method. Business proposal writing usually emerges as the leading choice for small companies when cost effectiveness is taken into account.
There are several kinds of business proposals, and not all of them will be realistic options for each company. Here are the two business proposal types which are likely to be worth reviewing closely:
* Formal proposal solicitations
* Informal and unsolicited proposals
Of these two types, the second (unsolicited and informal proposals) usually deserves the most attention by small businesses. Formally solicited proposals are typically announced by a Request for Proposal (RFP) process and are subject to more public awareness and competition by other companies. Depending on competitive circumstances, it is certainly possible that responding to an RFP might be well-suited to some small business situations. In other words, look carefully before deciding to ignore the RFP possibility.
An informal or unsolicited proposal process potentially offers the most freedom for a small business. Timing is frequently a major problem for an RFP because the company or government agency issuing it determines in advance when it will publish the Request for Proposal and in turn will also determine the deadlines for responses. The timing for unsolicited and informal proposals is effectively under the complete control of the small business which is preparing a proposal. The combination of reduced competition and scheduling flexibility usually makes this a compelling approach to business development and proposals.
The mobile marketing and advertising news-wires are abuzz and more and more companies are jumping into the game on a daily basis. Powerhouses like Google and Apple are building their arsenal for the mobile advertising phenomenon that is all the talk right now.
Companies large and small are jockeying for position within their target markets and local niches in an effort to get a first mover advantage in the inevitable transformation to the Mobile computing tsunami that is already taking shape.
What this means to the Small Business owner and in-house marketers is that the mobile marketplace has gained momentum. A solid mobile strategy can provide a huge advantage and be your secret weapon for success among a targeted niche audience or in a localized small to medium size metropolitan area.
You see, we understand that you don’t have the time to keep you ear to the ground on all of this Mobile mayhem, because you are busy with your two hands on the wheel with your companies. What we also know is that you rely on other small businesses to provide you with the knowledge and the tools to make sure that you are keeping you marketing and advertising efforts relevant and effective. In the ever evolving multimedia e-marketplace, you need solutions and you either need them to be service based and low cost, or you need them to be extremely easy to understand and integrate on a do it yourself basis.
After all, one of the coolest things about being a small business owner is the adventure of wearing a variety of hats and learning the latest and greatest techniques to stay ahead of the competition. Today, Mobile Marketing might be one of the most effective and efficient means to push your business out ahead of the pack. Whether you are a retail shop, professional service, restaurant, hotel, craftsman or independent artist, you can engage your customers like never before.
The tools, knowledge and abilities to put this into motion for your specific marketplace are right at your fingertips. Although this might seem like a complicated technological maze, you’ll be pleased to find that many other small companies within the Mobile Marketing industry have brought forth some interesting and easy to understand guidelines and tools that you can utilize today in efforts to launching your company into the Mobile arena.
Seeking out small business resources doesnt have to take long if you know what your business needs. Small business owners can find a wealth of resources on the many websites that cater to the tools, services and employer information that every business needs to run efficiently. By using the right small business resources to find everything they need online, small business owners can save themselves time that could be used in that business.
Business Tools Online
No business runs well without the right tools available to employees. Small business machines such as computers, printers and labelers are all used in the typical office, and staying on top of the latest innovations in those machines can mean staying on top of the competition. Whether its postage meters that a business needs or a simple calculator, employees cant use them if they dont have them. Software, office furniture, printing paper and more can be found at low prices online, and shopping for them takes less time when its done on a website.
Hiring Employees and Contractors
Every business needs employees to keep it running. To find those, business owners dont have to place a newspaper ad any longer. They can use one of the many websites that can assist them in finding productive employees. Some sites allow you to read the profiles or resumes that are posted by job seekers. This is an easy way to find qualified candidates for the open positions.
Another type of site is one that allows business owners to put up an advertisement for a job opening. Many employers prefer to post an ad because they want fresh employee leads and want to post the job specifications. Using these jobs, business owners can seek out employees, independent contractors or even interns. Owners can choose popular sites that will yield hundreds of applicants or more specialized sites that will attract candidates within a specific field. Other job sites, such as bidding sites, allow employers to post specific projects and to receive bids from multiple contractors.
Financial and Legal Services
Sometimes, its the services that a business owners uses that determines how successful that business is. The business must have an effective payroll system to keep employees and contractors paid in full on time. It may need legal services for drawing up contracts and protecting the company against liability. Finding out which services you need and where to go to get them can both be done through sites that provide these business resources.
In some cases, the services can be provided through websites. In others, the sites connect business owners to local professionals who can provide those vital services. For owners who simply need information about which services are important and how they can be integrated into the business, there are plenty of educational resources online as well.
Plowing through endless piles of websites is something that most people do not want to do, especially when they have a specific product in mind. In order to eliminate some of the stress, individuals should use small business search engines. What are the benefits of using a site such as Feedster for your shopping needs?
It’s No Nonsense
Sometimes, when you are using other search engines, you wind up with a bunch of scams and phony websites shown on your page. Through small business search engines, the information presented takes you right to the source. No useless junk sits in your way, which allows you to find what you are looking for in no time.
A Brief Preview
Another issue that occurs is when you have no idea what specifically a website is about. By using small business search engines, you’ll see a little snippet under the link to the site. As a result, you, and other consumers, will have a sneak preview as to what the content of the website is about. Instead of clicking on ten different sites only to find out they do not meet your needs, you’ll be able to immediately choose the best site for you.
Connecting with the Seller
Major businesses and companies are often difficult entities with which to communicate. Fortunately, such search engines literally bring you right to the source. When you want to buy a product from a small business, you have the added benefit of receiving personalized attention. Maybe you see something on the site that you like but have an idea as to how it can be customized to suit your specific needs. You need not wonder for long. The sites presented to you on this search engine generally provide much ease for the customer to business communications.
Fancy and flashy are words to which some people flock. However, when it comes to websites and search engines, most individuals want something that is easy to read and navigate. This search engine lays all of the results out in a simple format. Ads are not flying out in front of the user’s line of vision, and annoying pop-ups are not causing the website to become convoluted.
Essentially, small business search engines are an easy and helpful way for consumers to find the products that they need and to navigate the websites without any sort of difficulty.
Implementing an efficient telephone system can definitely improve the way you communicate with your customers and business associates. Small business telephone systems are a great option for budding business enterprises to maintain effective communication.
Convey a Professional Business Image
Repeated breakdown in your communication system and improper call management can adversely affect your business image. Small business telephone systems offer organized call management and professional business communication. The enhanced communication experience that they offer would certainly attract more customers and enhance your sale leads and revenue. These phone systems come with high-tech call handling features including find-me/follow-me call forwarding, call conferencing, music on hold, voicemail, fax to email, voice to email and more.
The auto attendant receives calls in a professional manner and is programmed to transfer them to extensions, mailboxes, call queues, groups and conference rooms, as directed by the caller. The virtual receptionist manages several calls arriving at the same time with incredible efficiency.
Manage your Business from Distant Locations
Business establishments with more than one office and/or a mobile workforce benefit a lot from this small office telephone system. The advanced call forwarding feature routes calls to landline numbers or cell phones configured as extensions. Your business can be easily administered from other locations and you can stay connected to your clients and workforce all the time. Using a broadband connection like DSL, Cable or FIOS, your mobile workers can become an extension of your business PBX phone system.
Powerful Voicemail System
Modern small business telephone systems minimize the odds of missing calls and messages. Unanswered calls are instantly routed to the voicemail system, so that the callers can leave voice messages. This facility helps focus on core tasks without worrying about not taking customer calls during busy business hours. Voice messages are forwarded to your email account as audio file attachments. Whenever a new message arrives in your mailbox, it is promptly alerted on your cell phone.
With these diverse capabilities, small business telephone systems facilitate effective communication with your business clients. To enjoy all the benefits of these phone systems, it is important to get the service from dependable providers. This would assure the smooth functioning of the system, structured services and advanced PBX features at reasonable monthly charges.
As giveaways at job fairs: with the economy the way it is, businesses need as much exposure as they could acquire, as well as exactly what better place than through a job fair. Even if you’re not planning on employing a lots of individuals, personalized Koozies still make a good promotional giveaway product that attendees may take along with them. This is particularly beneficial if you’re a service kind of company, and may keep your name right in front of their minds for some time to come.
2. Charity happenings: whenever charities are trying to boost money, the first to be approached are local businesses in your community exactly where they will be holding their fundraising affair. By including personalized Koozies with your logo along with name on them, you not just practice good local community assistance through assisting the charity with their fund raising, you get nice publicity and also advertising for your business at the same time. Designing them to replicate the charitys concept as well as colors makes them a collectible, too.
3. As sales giveaways: in case your business endures sales, then providing personalized Koozies in your sales agents for use as part of their own personal promotional deals is a great idea. Whenever they contact a new customer, they are able to leave one or more with them as being a gift for being attentive to the presentation. At product sales seminars for your enterprise niche, they generate great gifts for your prime sales staff, customized with their accomplishments, or as a free gift throughout the meeting.
4. When sponsoring local sports clubs: lots of companies today will support local sports teams as part of their promotion efforts. Precisely why stop at just supplying jerseys for any Little League team, when you could give personalized Koozies also? You may have them imprinted up with the team name, their logo, and also the season or perhaps year. They will show how much you care about the kids, and provide them, and their guardians, something to remember your sponsorship as well as your small business.
5. At welcome centres or even chambers of commerce: When individuals move into a new community, they generally check with local workplaces for names of organizations they may have need of in the foreseeable future. Chambers of commerce would gladly supply space for giveaways to new people, as well as handy stuff like personalized Koozies will always be delightful. The Welcome Wagon will always be searching for new gift items to incorporate in their welcome deals, also. Exactly why not provide them with a few cases of Koozies along with your logo, name as well as contact information to encouraged newbies with?
Small businesses are often beaten out by larger competitors because the bigger business has better practices than the small ones do. The good news is that there are many of the business best practices that are used by big companies that can be translated for small businesses.
These business best practices are some of the best kept secrets and will in the long run make a business more successful. Here are a few ways you can use these business practices to fit your small business.
One: Borrowing ideas from other companies is one business practice you can use in your small business. This is known as best practice benchmarking and it can lead to vast improvements in your business structure if it is done the right way.
Most small businesses have a tighter budget than the big businesses do so the business practices that you learn can save money and can be even more beneficial to you than it would be for the big business. When you emulate another business and how they cut costs, you will be able to do the same thing they have done in a much shorter time period.
Two: You have to have a clear understanding of business methods if you are going to borrow their business practices. You need to do some heavy research and ask questions. This will help you figure out how others were able to get the job done to get them to their goals.
This is imperative if you are going to have success using these practices with your small business. One helpful way to find out the information you need is to send surveys to businesses that are successful in the business field you are looking at.
Three: Once you have studied the business best practices and you know how that business uses them, you will need to translate them to fit your small business. Before they will work for your business t want business practice you can use in your small business is borrowing ideas from other companies here may be some crucial modifications that need to be made.
Four: One business practice that is imperative to the success of any business of any size is to have good communication in your business. This means that you need to communicate on a regular basis with your employees.
You have to do this to make sure that everyone is on the same page business wise. Otherwise, you may find problems cropping up that you will have to deal with.
Emulating business best practices is fine but you want to make sure that you don’t steal their practices outright. Always do your research and use the business practices that you can modify to fit your small business. Don’t do anything to get your business in trouble in the future.
New Book Release: 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1
Use this Annual Directory to Apply for Often Untapped Housing Authority Small Business Contracts and Procurement Opportunities
Untapped Small Business Contracts
Housing authorities are a fertile source of contracts for smaller enterprises. Larger city and state contracting opportunities are often more visible and accessible by business entities; but there are a plethora of contracting opportunities with local housing authorities that often go untapped by small businesses.
This directory is an easy-to-use, one-of-a-kind, resource tool for small business owners seeking to grow their companies by doing business with housing authorities across the United States.
Receive Bid Solicitations as Soon as they Become Available
By using the Housing Authority Directory, small business owners can click and apply to receive bid solicitations and procurement opportunities in their regions as soon as they become available by housing authorities. They can also seamlessly click and complete vendor packages online without having to do the research to find and sort out contracting opportunities.
What’s Included in Housing Authority Directory
The 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities & Vendor Applications, States A-F, Volume 1, Edition 1, includes the following:
— Direct links to housing authority procurement applications.
— RFP and Bid Solicitation Requests for several housing authorities, complete with bidding deadlines.
— Housing authority contact information, including street and website addresses.
— Direct links to small business vendor packages in several states.
— Procurement contacts, including point-of-contact names, addresses, telephone numbers, fax lines, and email addresses.
Get started quickly and easily today. See the 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1, at , for an easy-to-use resource for registering your business and finding contracting opportunities in housing authorities.
Cassandra Black is the author of the Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications available via Amazon, Barnes and Noble and Stone Cottage Books, the Master List of Property Preservation Companies Directory, 3rd Edition, and other small business publications.
If you are thinking to grow any small business in todays era then you need to focus on new avenues that many have been avoiding so far. What many business sales consultants do is simply work on doing more of whats already being done. Making more ads and do all the phone calls. What one can effectively do and find success is all by changing their approach. Thinking big and exploring new avenues which the competitors have missed are the solution for all small business to grow bigger.
Many have tried all doors to expand capital needed to grow business. Even traditional bank lenders show their back in need of working capital. And if the time is anyway related to recession then it surely gives an excuse to them to move out.
The newest technique suggested by sales consultants was opting for a specialized form of asset based finance in which all the money is lent against companys purchase orders. This thing works like a transactional line of credit in which they are able to give 100% credit to foreign suppliers for producing goods. During challenging economic times, inventive solutions were approached by few sales consultants like this to help companies stay afloat and remain competitive. It is a time for any businessman to reinvent all strategies as according to the situations prevailing and stay financed to do all the market and sell. Many turnaround ideas for entrepreneurs to be used are:
One can create independent sales with distributorships or franchises. The more people you have it will get shared for the better. Sometimes one can find partners with more capabilities that you were finding difficult to handle.
Attach with a complementary business. For instance if you are making cars you can try your hands on companies that can make tyres for your car. The technique exposes you to a new customer base and all marketing and promotional expenses get shared too.
Expansion in the form of new location open new scales and avenues in steps of entrepreneur. This attracts whole new crowd and gives you a potential to sell more or grow up however the prospects can be vice versa too.
Getting online is a must for any business these days and is helpful in boosting up business. It gives an exposure to a small business on a wider circle with many prospective leads, new markets and collects new idea from all around the world.
Enhance your customer base as it is the most cost effective way to grow your business. Acquiring new customers always involve high costs so introducing new lines in your current product keeps complimenting each other.
A business credit card offers many benefits to a small business. A business credit card helps to keep business and personal expenses separate. Having a credit card solely for business use can make a lot of difference in the business finances. Many small business owners do not understand how beneficial a business credit card can be.
Establish Credit And Creditworthiness
Just as you personally want to establish credit, your business needs to establish credit. It is common for small business owners to use their personal credit for their business credit, but this can get rather tricky. When it comes to taxes and financial liability it is much better for the business owner to keep personal and business credit separate.
Easier Accounting Saves Hassles
A business credit card will help simplify accounting. There will be no need to sort through papers to figure out business form personal expenses. Using a credit card, the purchases for the business are all in the statement. These figures can be easily transferred to the books. This helps to make accounting much easier by keeping expenses streamlined.
A small business owner may find himself having to okay purchases or write out checks for purchases made by employees. With a business credit card, the owner can get additional cards for those who have spending power. This will help cut down on time wasted getting purchases approved and also save money because far less checks will have to be written. It will make the business more efficient.
There are many credit cards that offer rewards for purchases. With a rewards card a business owner can get an additional incentive by earning things like free airline miles, gasoline and even cash back on purchases. This is something that can be very helpful to a small business. Rewards are earned through purchases, so a business is earning something for money they would have spent anyway. It is like getting double for your money.
Business credit cards are a great idea, especially for small businesses. Many small business owners do not understand just how beneficial they can be, but as you can see they offer many perks. A small business owner would be very smart to get a credit card that will make it much easier on them in the long run. They will find they save money, save time and make the business more efficient and run smoother.